The CBS television network now has Tiger Woods to thank for one of its biggest ratings boosts since the sudden death of Michael Jackson and the latest episode of "The Mentalist".
While Woods was having his way with "Nike nephew" Anthony Kim Sunday in the final pairing of the AT&T national, TV ratings spiked three times higher than they were last year when left knee surgery kept him from playing.
If I understand what Associated Press reports correctly, 11 percent of all the TVs turned on in America were tuned in to the man in the red shirt.
No doubt, the ad sales execs at ABC are salivating over the bonus money awaiting them after next week's broadcast of the 138th Open Championship at Turnberry.
It's a British Open course Tiger's never played before. And since his return from surgery, he's lost out on two-of-four chances to win a 15th career Major Championship this year.
Out on a limb? Tiger makes the cut at Turnberry; where his driving prowess will be tested to the max, but his sheer force of will will keep him in contention.
Which will make his play on Saturday (July 18, noon-3 p.m. on ABC) must-see viewing for anyone hoping he wins and wishing he didn't.
Stay tuned to Fore!BlackGolfers for news on the best British Open viewing party Atlanta has to offer on that fateful day...
Photo: YahooNews
Monday, July 6, 2009
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