Adidas Smells More of Rose's Marketing Potential

Pardon the South African golfer, Justin Rose, if he’s not updating his personal blog as often as usual.
His latest dispatch reads: “I’m currently in the Algarve playing the Portugal Masters”.
After rising from 114th place in the 2008 FedEx points standings to 85 in ’09, Rose is still criss-crossing the globe in hopes of surpassing the $1,047,854 in prize money he earned last year. At press time, PGAtour.com listed Rose’s ’09 earnings as $918,718. By the time he turns 30 next July, the fifth-year pro’s play will have carried him over the $10 million mark.
And that’s not including endorsements.
Apparently, Adidas thinks Rose’s future is so bright that he’s gotta wear shades. They’re shades.
This week the brand announced that it’s releasing its first collection of golf-specific sunglasses _ called “retego” _ which Rose helped design.
The eyewear can be customized to suit special vision needs, and comes standard with a lens tint intended to enhance the contrast between the ball, the turf and the target.
They weigh a feathery one-ounce, and carry a hefty ($140-&190) price tag.
We presume Rose get around, eventually, to mentioning them on his blog.